Episys

Electronic Signage

Retail Enterprise Suite™ is an integrated signage system by which you can manage all of your communications in one place and can execute it to all channels of communication, whether in-store or external.  The system is able to drive all blends of Electronic Signage, Multimedia and Paper and also ensure that a retailer is not in a technology cul-de-sac.

A major pain that many retailers have had to endure is having to build individual discrete systems to promote their offerings as they have introduced additional communication channels such as a web site, catalog, electronic signage, TV displays and kiosks. This has resulted in data duplication, information and branding inconsistencies, the possibility of errors in product pricing and features, not to mention higher costs. It doesn’t have to be like this. An integrated signage system that is able to manage all a retailer's communication channels avoids these problems. 

Many of these communication channels such as TV displays and kiosks are set up as stand-alone devices and only updated periodically such as weekly. If there is a price change on a product that is being promoted on the TV playlist or in the kiosk in between updates or the store has run out of the item, this means that the client is getting wrong information on what is in the store at what price. Using an integrated signage system such as Retail Enterprise Suite™, which takes feeds from the retailer's pricing and inventory systems and is able to update all the retailer's channels that it uses to communicate with its clients, accurate up-to-date pricing can be maintained across all communication channels and products removed or replaced in the kiosk or on the TV playlist that are not in stock. This preserves one version of the truth for the retailer's communications and avoids damaging the clients shopping experience.

Whether a client is buying from a retailer in the store, from the web site or catalog, or from another source, all these sales channels need to be seamless and consistent so there are no inaccuracies. The client needs to get one version of the information regardless of the medium or the entry point or the channels that they chose to interact with the business. You have to have systems that actually allow the retailer to do this. Retail Enterprise Suite™ enables retailers to manage one version of the truth across all its communication channels.

For more information, please contact Client Relations.