Episys

Marks and Spencer implements a new in-store labeling solution by Episys. The initial phase of the project will help provide in-store, color shelf edge labels for all of its food products in over 530 stores. Subsequent phases will see the solution expanded to cover all shelf edge and promotional signage throughout the estate.

“This solution will help us to better communicate our offer, driving sales and improving our customers’ experience," said Ian Blazeby, senior marketing planning and efficiency manager, Marks & Spencer.

“This solution will give us greater consistency of signage output, and help us generate greater volumes, critical at busy periods such as Christmas, whilst also delivering cost savings, "said Peter Caines, project manager, marketing IT.

Signage will incorporate both graphics and text. The Episys system includes head office control of label design using templates. These are delivered electronically to the stores, where labels can be locally printed in full color for both food and general merchandise.