Episys swings signage into action at Direct Golf
Direct Golf UK, one of the largest specialist golf retailers in the UK and Europe, is using Episys’ market-leading solution “Single User Retail Enterprise Suite™”, for all its price labels and promotional signs, in a bid to boost sales in its ten stores.
With product information playing a critical role in every sale at Direct Golf, the company is using Single User Retail Enterprise Suite™ to create signage with product information, including product images and manufacturers logos, and clear pricing. Once a template has been designed it can be used for as many products as required without further effort. This template based approach makes it easy to generate signage for special promotions or events.
"The new system will allow for design and process changes required by the business at the time and in future. As well as reducing the costs of maintenance and support, it will provide flexibility in print operations that will offer opportunities for cost saving. Our reasons for selecting Episys as our partner were based on them being experts in this field and their proven ability (through their existing retail customer base) to meet our functional and volume requirements; the system is flexible, extendable and scaleable, enabling Direct Golf to embrace new signage media and technologies as they occur" says Neil Bell, Retail Director, Direct Golf.
Peter Lewis, Director of Marketing at Episys said, “We are delighted to be working with Direct Golf. They have demonstrated the ease of use and benefit of our solutions. There are many specialist retailers, such as a golf shop, that require professional signage to stay competitive against larger retail outlets. ”
About Direct Golf
Founded by P.G.A. Professional John Andrew in 1992 Direct Golf UK has enjoyed massive growth in its 14 successful years of trading. Starting with one small shop in Huddersfield, a philosophy of cutting manufacturers recommended retail prices by up to 70% proved to be very popular with the golfing public and Direct Golf UK quickly gained the reputation for the best prices in the UK. Backed up with fast delivery and world class customer service, Direct Golf UK quickly grew into one of the largest specialist golf retailers in the UK and Europe.
Founded by P.G.A. Professional John Andrew in 1992 Direct Golf UK has enjoyed massive growth in its 14 successful years of trading. Starting with one small shop in Huddersfield, a philosophy of cutting manufacturers recommended retail prices by up to 70% proved to be very popular with the golfing public and Direct Golf UK quickly gained the reputation for the best prices in the UK. Backed up with fast delivery and world class customer service, Direct Golf UK quickly grew into one of the largest specialist golf retailers in the UK and Europe.
Direct Golf UK now employs over 190 people and is still run by its founder John Andrew P.G.A. Professional. The management team is also made up of P.G.A. professionals and people who are fanatical and care about golf.
Direct Golf UK 's success is down to good old hard work and the total commitment and dedication.
www.direct-golf.co.uk
www.direct-golf.co.uk