HyperCITY selects new in-store signage
HyperCITY selects new in-store signage
HyperCITY has selected a new signage system to manage all its in-store signage requirements and ensure effective promotional activity communication.
The Retail Enterprise Suite from specialist global provider, Episys will deliver the Mumbai, India-based upmarket grocery and general merchandise retailer a raft of benefits including greater consistency of pricing and promotional messages, improved labour efficiency and smoother handling of customer sales.
Speed to market demands flexible signage solution
Veneeth Purushotaman, HyperCITY head of technology said: "We operate a big-box hypermarket format, with a constant flow of active promotions, and it's crucial that these are communicated effectively. We identified a requirement for a signage solution that could manage all the possible kinds of signage required in a hypermarket. As a growing business, we needed a solution that has the scalability and flexibility to expand with us."
HyperCITY currently operates four stores, and has expansion plans for a further two stores by the end of financial year.
Purushotaman continued: "We offer our clients a unique shopping experience and it's crucial that when a customer visits our stores they receive clear, consistent messaging on pricing, product information, promotional activity or any other form of communication. It's clear to us that Retail Enterprise Suite from Episys is the platform to provide this, and we are confident that as Episys has delivered great results to retailers of all sizes across the globe, we'll be on track for an excellent return on investment."
Proof in multiple, global deployments
HyperCITY cited the flexibility of the Episys system as a key factor in the selection process, as they needed a solution that can interface with other databases to pull in relevant data. The company also liked the fact that Episys provides a ‘one-stop-shop for signage,' printing all the signage required, including shelf-edge labels, and that the solution was very user friendly.
Peter Lewis, Episys marketing director said: "We're delighted to welcome HyperCITY to our global client list. Whether a retailer is based in Europe, US, Australia or Asia, they all face the same challenges in providing and maintaining clear, consistent communications with their customers. HyperCITY wanted to improve its messaging and brand identity throughout its entire estate. The introduction of our signage system will support them in achieving this objective, while also delivering huge time and cost savings."
The HyperCITY project will commence in September 2009.