Eduardo's Foods gets a taste for Ultimate labelling from Episys
Eduardo's Foods gets a taste for Ultimate labelling from Episys
Eduardo's Foods LLC, a US manufacturer and marketer of premium Latin dairy foods, has deployed an integrated labelling solution from Episys, the global information technology solutions and services company, to ensure that the correct information is clearly labeled on all its products.
Eduardo's Foods LLC has adopted Ultimate™ from Episys to manage the complex process of producing detailed product information on both labels and signs to comply with strict legislation from the United States Department of Agriculture (USDA) regarding ingredient regulations. Labels and signs are produced and shipped together to ensure that all goods are merchandised correctly.
Edward Pereyra, Vice President of Sales & Marketing at Eduardo's Foods, said, "We needed a solution that allowed us to quickly produce labels in-house as speed to market was an issue. Previously all artwork for our labels was outsourced, and this was neither a cost or time effective procedure. Since implementing Ultimate we are able to create our own artwork in-house and this has dramatically reduced our costs and saved the business time."
Pereyra continued, "Due to the nature of our business, we have to comply with food labeling regulations. We can do this easily with the new system. We felt Episys was the only company that was able to meet our requirements and provide the solution we needed, and they have also helped our business by supplying us with custom made labels, which were pre-printed and shipped to a very tight deadline - they proved themselves to be agile and flexible."
Peter Lewis, Marketing Director at Episys, said, "We are delighted that Eduardo's Foods has decided to implement our Ultimate system. We recognised the company's requirements and worked closely with the team in order to meet its objectives. We look forward to a long relationship."
About Eduardo's Foods LLC
Our main objective is to set ourselves apart from our competitors in terms of product presentation, quality and flavor authenticity. Most Hispanics are used to buying cheese in a deli format, so we present our products in meat and plastic trays. We avoid the mass market appearance of Multi-Vac packaging and provide the consumer with expertly made dairy foods that taste the way they did in their homeland.
The Don Eduardo brand features blue and white labeling for our Central American products and green, red and white for our Mexican products. Using color to differentiate within a single brand name has proven to be a successful strategy in Mexico and other Latin American countries. We believe that our fresh packed, deli looking products are being presented at the right time for the market. The products appear upscale, but the pricing will remain competitive.
At Eduardo's Foods, LLC we live by three main rules:
- Make great tasting and authentic products - We will grow our business by making products that taste just like they do in the consumer's homeland.
- Make safe, high quality products - Our plants are AIB inspected and HAACP approved.
- Take care of our customers - We will provide the best possible customer service.
We began rolling out our products in private label form and have only recently begun to launch our brand, Don Eduardo. So far, distributors and retailers have welcomed us with open arms. Consumers are trying our products and sales are brisk. We hope you will consider making our product line part of your ethnic dairy foods line up.